MADE IN THE USA. DIRECT FROM THE MANUFACTURER SINCE 2001.
The round brilliant is cut to return light rather than to show shape. Fifty-seven facets send it back at the eye from almost any angle, which is why it outsells every other cut and why it costs the most per carat. We make all 2040 designs, every one of them a natural diamond, in 14K or 18K white, yellow, or rose gold, or platinum, with prices ranging as low as $648.99
4.9Based on 1109 verified reviews
A+ BBB AccreditedGoogle Reviews 4.8Loox · 883 verified buyers
ROUND DIAMOND RINGS BY COLLECTION
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4.9Based on 1109 verified reviews
I play a fun game of spades every two weeks and I get so many compliments and until I blush. I wear it a lot. I'm glad I bought it. Thanks for the price deal I got.
1.50-7.00 CT Princess Cut Lab Grown Diamonds - Three Stone Rings
I absolutely love my ring and the service we have received.
1.00-6.50 CT Round Cut Lab Grown Diamonds - Bridal Set
My wife loved it. We celebrated our 40th anniversary.
1.00-6.00 CT Round Cut Rubies & Diamonds - Color Stones Bracelet
Absolutely love my wedding ring & the experience from start to finish was simple & quick.
0.80 CT Princess Cut Natural Diamonds - Wedding Band
Joel and the team are great. I there guarantee is excellent specially when looking at diamonds. Fathers day is this weekend pass by there were some cool different ideas.
My earrings are gorgeous! I love the look and quality of them. Prime Style has never disappointed us.
via BBB
Outstanding company. The engagement ring set I purchased was Amazing and beautiful. Very helpful staff and delivery was great. Thank you
via BBB
beautiful diamond and appraised for more than what we paid for it
via BBB
Great customer service, quick answers and Emely B was incredible, she even sent us a video of what the ring looked like, and then we customized it how we wanted, highly recommend buying from here
THE DETAILS
Straight answers from the factory floor. Every ring here carries a Lifetime Limited Labor Warranty and ships free inside the US.
Two reasons. More of the rough crystal is cut away to reach the shape, so you pay for weight that never reaches the ring, and demand is higher than for any other cut.
Face-up, yes. An oval or a marquise of the same carat spreads across a longer outline and reads larger. The round trades that apparent size for light return.
It is the most conventional, which is not the same thing. If you know she wants something with more character, an oval or an emerald cut says more. If you do not know, a round is rarely wrong.
Yes. Every ring here is made to order, so the metal, the center carat and the ring size are chosen when you order. Prices on this page range as low as $648.99.
The setting work is covered by our Lifetime Limited Labor Warranty. If a stone comes loose we reset it. Start that on our contact page and we will tell you where to send the ring.
LEARN BEFORE YOU BUY
Diamonds
Lab-Grown Rings: Modern, Ethical and Sparkling
How lab diamonds are grown, how they compare to natural stones, and which metals suit them.
Metals
White Gold: Elegant, Modern and Timeless
Why white gold flatters a white diamond, what rhodium does, and how to keep it bright.
Metals
Platinum: The Heaviest, Purest Choice
What platinum costs, how it wears over decades, and when it is worth the premium.
Custom
Custom-Made: Designed Around You
What the design process looks like when a piece is made to order in our own workshop.
A round brilliant is the cut every other cut is measured against. It gives up outline and drama in exchange for light, and it is the most forgiving choice if you are not sure what she wants.
All 2040 designs here are made to order in our own US factory, in 14K or 18K white, yellow or rose gold, or in platinum, around the center size you choose.
Every one of them is a natural, earth-mined diamond, named as such on every card. Prices range as low as $648.99.
Every ring carries a Lifetime Limited Labor Warranty, ships free inside the US, and comes back for a refund within 30 days if it is not right.
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