MADE IN THE USA. DIRECT FROM THE MANUFACTURER SINCE 2001.
Every diamond ring we make, on one page: cast, set and polished in our own US factory, as we have done since 2001. All 1003 rings, 205 engagement rings, 155 diamond wedding bands, 108 bridal sets, 92 solitaires, 92 eternity rings and more, every diamond natural and every ring made to order in 14K or 18K white, yellow, or rose gold, or platinum, with diamond ring prices ranging as low as $370.99.
4.9Based on 1109 verified reviews
A+ BBB AccreditedGoogle Reviews 4.8Loox · 883 verified buyers
THE DIAMOND RING COLLECTIONS
Find your style. Explore more of what you love.
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4.9Based on 1109 verified reviews
I play a fun game of spades every two weeks and I get so many compliments and until I blush. I wear it a lot. I'm glad I bought it. Thanks for the price deal I got.
1.50-7.00 CT Princess Cut Lab Grown Diamonds - Three Stone Rings
I absolutely love my ring and the service we have received.
1.00-6.50 CT Round Cut Lab Grown Diamonds - Bridal Set
My wife loved it. We celebrated our 40th anniversary.
1.00-6.00 CT Round Cut Rubies & Diamonds - Color Stones Bracelet
Absolutely love my wedding ring & the experience from start to finish was simple & quick.
0.80 CT Princess Cut Natural Diamonds - Wedding Band
Joel and the team are great. I there guarantee is excellent specially when looking at diamonds. Fathers day is this weekend pass by there were some cool different ideas.
My earrings are gorgeous! I love the look and quality of them. Prime Style has never disappointed us.
via BBB
Outstanding company. The engagement ring set I purchased was Amazing and beautiful. Very helpful staff and delivery was great. Thank you
via BBB
beautiful diamond and appraised for more than what we paid for it
via BBB
Great customer service, quick answers and Emely B was incredible, she even sent us a video of what the ring looked like, and then we customized it how we wanted, highly recommend buying from here
THE DETAILS
Straight answers from the people who make the rings. Every ring is backed by a Lifetime Limited Labor Warranty and a 30-day return window, ships free in the US, and can be financed through Affirm at checkout. Making your ring takes 5 to 7 business days; US shipping is 1 to 3 business days, depending on the option you choose.
What the diamond and the work cost, and not much more. Diamond rings in this collection range as low as $370.99, and the price grows with the carat weight and the metal you choose. A store has to mark the same ring up before it sells it; we make ours, so that markup never happens.
All of them. Engagement rings, solitaires, halo and three stone rings, bridal sets, wedding bands for her and for him, eternity rings and fashion rings. Use the style pills above the grid to jump to one family, or filter by shape, metal and price.
Yes. Every diamond on this page is natural. If you would rather have lab-grown stones, they sit on their own shelf: see our lab grown diamond jewelry, the same designs from the same factory at a lower price per carat.
Yes. Every ring is made to order, so you pick 14K or 18K white, yellow, or rose gold, or platinum, plus the total carat weight and diamond quality. Want something beyond the listed options? Contact us and we will design it with you.
Making it takes 5 to 7 business days, and US shipping is 1 to 3 business days depending on the option you pick at checkout. We keep you updated through production, and you get a tracking email the day it ships.
LEARN BEFORE YOU BUY
Diamonds
Lab-Grown Rings: Modern, Ethical and Sparkling
How lab diamonds are grown, how they compare to natural stones, and which metals suit them.
Metals
White Gold Rings: Elegant, Modern and Timeless
Why white gold flatters a white diamond, what rhodium does, and how to keep it bright.
Settings
Split Shank Rings: Elegance with a Twist
How a divided band makes a center stone look larger, and which shapes it suits best.
Custom
Custom-Made Rings: Designed Around You
What the design process looks like when a ring is made to order in our own workshop.
This is the whole ring catalog on one shelf: engagement rings, wedding bands, bridal sets, solitaires, eternity and three stone rings, every one cast, set and polished in our own US factory, as we have done since 2001.
All 1003 rings. 205 are engagement rings, 155 are diamond wedding bands, 108 are bridal sets, 92 are solitaires and 92 are eternity rings, with three stone, men's, wedding set and fashion styles making up the rest. Every diamond is natural, and every ring is made to order in 14K or 18K white, yellow, or rose gold, or platinum, with diamond ring prices ranging as low as $370.99. The shelf also holds 208 plain gold wedding bands with no diamonds in them, and those cost less still.
You buy direct from the manufacturer, so you pay for the diamond and the work, not a showroom's rent. If you want lab-grown stones instead, see our lab grown diamond jewelry. Pick a design above, or contact us and we will help you narrow it down.
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