MADE IN THE USA. DIRECT FROM THE MANUFACTURER SINCE 2001.
Every ring we make is offered in yellow gold, so this page is the whole ring catalog in one color. 1,003 designs, from a plain band to a full pavé bridal set, each one cast, set and polished in our own US factory in 14K or 18K gold, with prices ranging as low as $370.99.
MADE TO ORDER
Do not see it here? We make every piece ourselves, so we can make yours. Send us a photo or a sketch, and we will draw it in 3D before anything is cast. The 3D design is free and there is no deposit to start.
START A CUSTOM DESIGN4.9Based on 1120 verified reviews
A+ BBB AccreditedGoogle Reviews 4.8
Loox · 894 verified buyers
4.9Based on 1120 verified reviews
I play a fun game of spades every two weeks and I get so many compliments and until I blush. I wear it a lot. I'm glad I bought it. Thanks for the price deal I got.
1.50-7.00 CT Princess Cut Lab Grown Diamonds - Three Stone Rings
I absolutely love my ring and the service we have received.
1.00-6.50 CT Round Cut Lab Grown Diamonds - Bridal Set
My wife loved it. We celebrated our 40th anniversary.
1.00-6.00 CT Round Cut Rubies & Diamonds - Color Stones Bracelet
Absolutely love my wedding ring & the experience from start to finish was simple & quick.
0.80 CT Princess Cut Natural Diamonds - Wedding Band
Joel and the team are great. I there guarantee is excellent specially when looking at diamonds. Fathers day is this weekend pass by there were some cool different ideas.
My earrings are gorgeous! I love the look and quality of them. Prime Style has never disappointed us.
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Outstanding company. The engagement ring set I purchased was Amazing and beautiful. Very helpful staff and delivery was great. Thank you
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beautiful diamond and appraised for more than what we paid for it
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The Wedding sets is ABSOLUTELY Gorgeous!It is even nicer than I expected,I Love it Thank you very much??
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THE DETAILS
Straight answers from the people who make the jewelry. Every piece is backed by a Lifetime Limited Labor Warranty and a 30-day return window, ships free in the US, and can be financed through Affirm at checkout. Making your ring takes 5 to 7 business days; US shipping is 1 to 3 business days, depending on the option you choose.
Neither is better. 18K is 75% gold, so the color is richer and the ring costs more. 14K is 58.3% gold, which makes it harder and a little more forgiving of daily wear. Every ring on this page is made to order in either one.
It can lend a warm cast to a stone set close to the metal, which is why a near-colorless diamond often looks its best in yellow gold. If you want the stone to read as white as possible, ask us about a white gold head on a yellow gold body. Every piece here is made to order.
It scratches, as every precious metal does, and it does not fade. The color is the gold itself rather than a plating, so it never needs re-coating the way rhodium-plated white gold does. Scratches polish out at the bench.
Yes. Every design on this page is made to order, so the same ring is available in 14K or 18K white, yellow or rose gold, or in platinum. Use the metal buttons at the top of the page to see the whole page in another color.
Warm water, a drop of mild dish soap and a soft toothbrush around the stones, then rinse and dry with a lint-free cloth. Keep it away from chlorine and take it off before you handle cleaning products. That is the whole routine.
LEARN BEFORE YOU BUY
Metals
White Gold Rings: Elegant, Modern and Timeless
Why white gold flatters a white diamond, what rhodium does, and how to keep it bright.
Diamonds
Lab-Grown Rings: Modern, Ethical and Sparkling
How lab diamonds are grown, how they compare to natural stones, and which metals suit them.
Settings
Split Shank Rings: Elegance with a Twist
How a divided band makes a center stone look larger, and which shapes it suits best.
Custom
Custom-Made Rings: Designed Around You
What the design process looks like when a piece is made to order in our own workshop.
We make every ring ourselves: cast, set and polished in our own US factory, as we have done since 2001.
1,003 ring designs in yellow gold, from a plain band to a full pavé bridal set, each one made to order in 14K or 18K, with prices on this page ranging as low as $370.99.
Every ring we make is offered in all four metals, so this page is the full ring catalog shown in yellow gold. If you want a different color, the same designs are here in white gold, rose gold and platinum. You buy direct from the manufacturer, so you pay for the diamond and the work, not a showroom’s rent. Pick a design above, or contact us and we’ll help you narrow it down.
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