MADE IN THE USA. DIRECT FROM THE MANUFACTURER SINCE 2001.
An Asscher is a square step cut with cropped corners. Seen from the top, its facets fold into a windmill pattern inside an octagonal outline, the same look Art Deco jewelers loved a century ago. Few natural stones look right in it, and because we're the factory, the ones we set don't cost retail. We make all 8 pieces, a small shelf of rings and stud earrings, all natural diamonds and made to order in 14K or 18K white, yellow, or rose gold, or platinum, with prices ranging as low as $1,041.99.
4.9Based on 1109 verified reviews
A+ BBB AccreditedGoogle Reviews 4.8Loox · 883 verified buyers
No Asscher cut pieces match that combination
Try removing a filter. Every piece here is made to order, so most styles can be made in any of the metals.4.9Based on 1109 verified reviews
I play a fun game of spades every two weeks and I get so many compliments and until I blush. I wear it a lot. I'm glad I bought it. Thanks for the price deal I got.
1.50-7.00 CT Princess Cut Lab Grown Diamonds - Three Stone Rings
I absolutely love my ring and the service we have received.
1.00-6.50 CT Round Cut Lab Grown Diamonds - Bridal Set
My wife loved it. We celebrated our 40th anniversary.
1.00-6.00 CT Round Cut Rubies & Diamonds - Color Stones Bracelet
Absolutely love my wedding ring & the experience from start to finish was simple & quick.
0.80 CT Princess Cut Natural Diamonds - Wedding Band
Joel and the team are great. I there guarantee is excellent specially when looking at diamonds. Fathers day is this weekend pass by there were some cool different ideas.
My earrings are gorgeous! I love the look and quality of them. Prime Style has never disappointed us.
via BBB
Outstanding company. The engagement ring set I purchased was Amazing and beautiful. Very helpful staff and delivery was great. Thank you
via BBB
beautiful diamond and appraised for more than what we paid for it
via BBB
Great customer service, quick answers and Emely B was incredible, she even sent us a video of what the ring looked like, and then we customized it how we wanted, highly recommend buying from here
THE DETAILS
Straight answers from the factory floor. Every piece here carries a Lifetime Limited Labor Warranty and a 30-day return window. Standard US shipping is free, and Affirm is at checkout if you'd rather split the cost. We make your piece in 5 to 7 business days. US shipping takes 1 to 3 business days, depending on the option you pick. Anything else, contact us and we'll answer it.
No, not usually. What moves an Asscher's price is clarity. A round of the same weight costs more because rounds carry the demand premium. The windmill only reads crisp in a clean stone, so the stone underneath costs more than the cutting does. On this shelf, that's 8 natural pieces with prices ranging as low as $1,041.99, topping out at $4,224.99.
The windmill. Look straight down at an Asscher and its step facets fold into a windmill pattern that pulls your eye toward the center of the stone. The square outline with cropped corners reads as an octagon on the hand, and the deep pavilion gives the pattern its depth. It's also the shape most tied to Art Deco jewelry, so a new Asscher still carries that vintage feel.
Because the cut is demanding. Step facets don't scramble light the way a brilliant cut does, so inclusions and warm color show plainly, and fewer stones look right in it. Fewer qualifying stones means fewer Asschers in shop windows, and the shape stayed a deliberate pick. That's also why this shelf is short: 8 pieces, each built around a stone that can carry the cut.
That you chose the shape on purpose. Most shoppers default to a round. Anyone wearing an Asscher probably went looking for it, usually out of a pull toward Art Deco design or clean geometry. If you're deciding, put it next to an emerald cut, its rectangular relative, and see which outline your eye keeps coming back to.
On most hands, yes. Keep in mind that an Asscher holds a lot of its weight in the deep pavilion, so face-up it looks a touch smaller than a round of the same carat. The practical part: most designs on this shelf let you pick the carat, from 0.25 up to 2.00 CT, and the price follows the pick. If you're not sure, start smaller. The setting doesn't change.
LEARN BEFORE YOU BUY
Diamonds
Lab-Grown Rings: Modern, Ethical and Sparkling
How lab diamonds are grown, how they compare to natural stones, and which metals suit them.
Metals
White Gold: Elegant, Modern and Timeless
Why white gold flatters a white diamond, what rhodium does, and how to keep it bright.
Metals
Platinum: The Heaviest, Purest Choice
What platinum costs, how it wears over decades, and when it is worth the premium.
Custom
Custom-Made: Designed Around You
What the design process looks like when a piece is made to order in our own workshop.
The Asscher cut is Art Deco geometry that never left. Its step facets fold into a windmill pattern, and the cropped corners turn a square into a soft octagon on the hand. We've cast, set and polished our own jewelry in our own US factory since 2001, so the price on every piece here is the factory's price, not a showroom's.
All 8 pieces here are natural Asscher cut diamonds, and we'd rather show you a short shelf than pad one. It runs to rings and stud earrings, each made to order in 14K or 18K white, yellow or rose gold, or in platinum. On most designs the carat is selectable, from 0.25 up to 2.00 CT, and the price moves with it, so the floor and the ceiling below are both real numbers.
The numbers: prices ranging as low as $1,041.99, a ceiling of $4,224.99, and the middle of the shelf at $1,390.99. The Asscher's nearest relative is the rectangular step cut, so if you like the facet style but want a longer outline, see our emerald cut diamond jewelry page. And if the piece you're picturing isn't one of these 8, our custom design service exists for exactly that: bring us an idea or a sketch and our jewelers will make an Asscher piece to order from it. Stuck between two pieces here, contact us and we'll help you decide.
MOST POPULAR
