MADE IN THE USA. DIRECT FROM THE MANUFACTURER SINCE 2001.
A princess cut keeps far more of the rough stone than a round brilliant does, so the same carat weight costs less to reach. We're the factory here, so that saving doesn't get spent again on a showroom. Choose from 347 pieces, 92 engagement rings, 74 bridal sets and 57 wedding bands, plus 124 more across three-stone, eternity, other ring styles, earrings and tennis pieces, all natural diamonds and made to order in 14K or 18K white, yellow, or rose gold, or platinum, with prices ranging as low as $440.99.
4.9Based on 1109 verified reviews
A+ BBB AccreditedGoogle Reviews 4.8Loox · 883 verified buyers
No princess cut pieces match that combination
Try removing a filter. Every piece here is made to order, so most styles can be made in any of the metals.4.9Based on 1109 verified reviews
I play a fun game of spades every two weeks and I get so many compliments and until I blush. I wear it a lot. I'm glad I bought it. Thanks for the price deal I got.
1.50-7.00 CT Princess Cut Lab Grown Diamonds - Three Stone Rings
I absolutely love my ring and the service we have received.
1.00-6.50 CT Round Cut Lab Grown Diamonds - Bridal Set
My wife loved it. We celebrated our 40th anniversary.
1.00-6.00 CT Round Cut Rubies & Diamonds - Color Stones Bracelet
Absolutely love my wedding ring & the experience from start to finish was simple & quick.
0.80 CT Princess Cut Natural Diamonds - Wedding Band
Joel and the team are great. I there guarantee is excellent specially when looking at diamonds. Fathers day is this weekend pass by there were some cool different ideas.
My earrings are gorgeous! I love the look and quality of them. Prime Style has never disappointed us.
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Outstanding company. The engagement ring set I purchased was Amazing and beautiful. Very helpful staff and delivery was great. Thank you
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beautiful diamond and appraised for more than what we paid for it
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Great customer service, quick answers and Emely B was incredible, she even sent us a video of what the ring looked like, and then we customized it how we wanted, highly recommend buying from here
THE DETAILS
Answers first, from the bench that sets the stones. Every piece here carries a Lifetime Limited Labor Warranty and a 30-day return window. US shipping is free, and Affirm sits at checkout if you'd rather spread the cost. We make your piece in 5 to 7 business days. US shipping is 1 to 3 business days, depending on the option you pick. If something isn't answered below, contact us and we'll answer it.
A square diamond with sharp corners and brilliant faceting under a flat top, worked out in the early 1980s. It's brilliant rather than stepped, so it sparkles the way a round does instead of throwing the long flashes an emerald cut gives you. Every stone on this page is natural, mined rather than grown.
No, usually the opposite. A round brilliant throws away a lot of the rough stone on its way to being round; a princess keeps most of it, so the same carat weight costs less to reach. On this page prices range as low as $440.99 and run to $9,843.99, at 40% to 74% off list, because you're buying from the bench and not from a display case.
Yes, with one thing to watch. The corners are the only real weakness a square stone has, and they're where a diamond chips if nothing covers them. On the pieces here that's either a prong sitting over each corner or a channel wall running past them, so the corner is never the part doing the work.
There isn't one, and the trade doesn't grade cuts that way. Round brilliant, emerald and princess are the three that have never looked dated. Princess is the square one, and a square outline sits flush against a straight band with no gap, which is why it suits a bridal set. 74 of the 347 pieces here are bridal sets.
Popularity is fashion, not quality. Round takes most of the market, princess was second for most of the 1990s and 2000s, and the rest split what's left, with heart and marquise usually at the bottom. None of that is a grade. Buy the outline you actually want to look at.
LEARN BEFORE YOU BUY
Diamonds
Lab-Grown Rings: Modern, Ethical and Sparkling
How lab diamonds are grown, how they compare to natural stones, and which metals suit them.
Metals
White Gold: Elegant, Modern and Timeless
Why white gold flatters a white diamond, what rhodium does, and how to keep it bright.
Metals
Platinum: The Heaviest, Purest Choice
What platinum costs, how it wears over decades, and when it is worth the premium.
Custom
Custom-Made: Designed Around You
What the design process looks like when a piece is made to order in our own workshop.
Princess is the square cut, and it's the one that loses the least of the rough diamond. Cutting a round means grinding away a lot of the rough; a princess keeps most of it, so you're not paying for what the wheel took off. We've cast, set and polished our own jewelry in our own US factory since 2001, which takes the store’s markup out as well.
Of the 347 pieces here, 92 are engagement rings, 74 are bridal sets and 57 are wedding bands. The other 124 run across three-stone, eternity and other ring styles, 17 pairs of earrings and 14 tennis pieces. Rings are most of it, but this is a shape shelf, not a ring shelf, and the earrings and the tennis lines are not padding. The split worth knowing is the other one. 242 of the 347 are princess all the way through: every stone square, the whole piece reading as straight edges. The other 105 set princess stones next to round ones, which is what you'd want if you like a square center but not a square in every position. Two pieces of jewelry that look nothing alike. The shape filter above the grid separates them, so you can shop one without the other.
The least expensive piece here is $440.99 and the most expensive is $9,843.99, with the middle of the shelf at $2,196.99. Every one of them runs 40% to 74% under list. Everything is made to order in 14K or 18K white, yellow or rose gold, or in platinum, and a white metal is the usual pick for a princess, because it keeps a square stone reading white right into the corners. For the tennis lines specifically, see our princess cut diamond bracelets. For the same shape in grown stones instead of mined ones, that's a separate shelf: 266 designs on our lab grown princess cut page. Stuck between two pieces, contact us and we'll narrow it down with you.
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