MADE IN THE USA. DIRECT FROM THE MANUFACTURER SINCE 2001.
This is the ring they’ll wear every day for the rest of your lives, so we make every one ourselves in our own US factory. All 205 designs, every one set with natural diamonds and made to order in 14K or 18K white, yellow, or rose gold, or platinum, with prices ranging as low as $1,193.99.
4.9Based on 1109 verified reviews
A+ BBB AccreditedGoogle Reviews 4.8Loox · 883 verified buyers
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Try removing a filter. Every design here is made to order, so most shapes come in every metal and price range.4.9Based on 1109 verified reviews
I play a fun game of spades every two weeks and I get so many compliments and until I blush. I wear it a lot. I'm glad I bought it. Thanks for the price deal I got.
1.50-7.00 CT Princess Cut Lab Grown Diamonds - Three Stone Rings
I absolutely love my ring and the service we have received.
1.00-6.50 CT Round Cut Lab Grown Diamonds - Bridal Set
My wife loved it. We celebrated our 40th anniversary.
1.00-6.00 CT Round Cut Rubies & Diamonds - Color Stones Bracelet
Absolutely love my wedding ring & the experience from start to finish was simple & quick.
0.80 CT Princess Cut Natural Diamonds - Wedding Band
Joel and the team are great. I there guarantee is excellent specially when looking at diamonds. Fathers day is this weekend pass by there were some cool different ideas.
My earrings are gorgeous! I love the look and quality of them. Prime Style has never disappointed us.
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Outstanding company. The engagement ring set I purchased was Amazing and beautiful. Very helpful staff and delivery was great. Thank you
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beautiful diamond and appraised for more than what we paid for it
via BBB
Great customer service, quick answers and Emely B was incredible, she even sent us a video of what the ring looked like, and then we customized it how we wanted, highly recommend buying from here
THE DETAILS
Straight answers from the people who make the rings. Every ring is backed by a Lifetime Limited Labor Warranty and a 30-day return window, ships free in the US, and can be financed through Affirm at checkout. Making your ring takes 5 to 7 business days; US shipping is 1 to 3 business days, depending on the option you choose.
What the diamond and the work cost, and not much more. Prices in this collection range as low as $1,193.99 with natural diamonds, and the price grows with the center stone you choose. A traditional jeweler charges far more for the same ring, because we make ours and they buy theirs.
Old advice that says to spend three months’ salary on the ring. It was invented by diamond advertisers, not by couples, so feel free to ignore it. Buy the ring you love at a price you are comfortable with; because we are the source, that price stays far below retail.
Yes. Most engagement ring center stones come in around one carat, so two carats reads clearly bigger on the hand. Shape matters too: elongated cuts like marquise and emerald look larger than a round of the same weight.
Every ring is made to order. Making it takes 5 to 7 business days, and US shipping is 1 to 3 business days depending on the option you pick at checkout. We keep you updated through production, and you get a tracking email the day it ships.
Yes. Every design here is made to order, so you choose 14K or 18K white, yellow, or rose gold, or platinum, plus your total carat weight and diamond quality. Want something beyond the listed options? Contact us and we’ll design it with you.
LEARN BEFORE YOU BUY
Diamonds
Lab-Grown Rings: Modern, Ethical and Sparkling
How lab diamonds are grown, how they compare to natural stones, and which metals suit them.
Metals
White Gold Rings: Elegant, Modern and Timeless
Why white gold flatters a white diamond, what rhodium does, and how to keep it bright.
Settings
Split Shank Rings: Elegance with a Twist
How a divided band makes a center stone look larger, and which shapes it suits best.
Custom
Custom-Made Rings: Designed Around You
What the design process looks like when a ring is made to order in our own workshop.
This is the ring they’ll wear every day for the rest of your lives, so we make every one ourselves: cast, set, and polished in our own US factory, as we’ve done since 2001.
All 205 designs, every one set with natural diamonds and made to order in 14K or 18K white, yellow, or rose gold, or platinum, with prices in this collection ranging as low as $1,193.99.
You buy direct from the manufacturer, so you pay for the diamond and the work, not a showroom’s rent. If you want lab-grown stones instead, see our lab-grown engagement rings. Pick a design above, or contact us and we’ll help you narrow it down.
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