Newsweek named us one of the best online shops
Newsweek and Statista tested online retailers across the United States and published the results as Best Online Shops 2020. primestyle.com was named in the jewelry category.
We did not enter it and we did not pay for it. The study surveyed shoppers and audited the stores themselves, which is the only reason we put the certificate on the site at all.
Awarded 2020
What the study measured
Newsweek ran the research with Statista. Stores were scored on the parts of a purchase a shopper actually feels, not on marketing. These were the six parameters:
- Structure and usability
- Trust and security
- Payment
- Purchase and delivery
- Service and communication
- Technical performance
Don't take our word for it
An award from 2020 is a snapshot. These three are current, they are run by other people, and each one opens in a new tab so you can read the reviews we don't control.
Ratings shown as of August 31, 2026.
We have made our own diamond jewelry in the United States since 2001 and sold it direct, without the jeweler's markup. The awards are pleasant. The price is the point.
SHOP ENGAGEMENT RINGS